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Twitter is a fast-paced social media where you get to post about your business or simply your views on anything within a few concise words. It engages users more than any other social media. Since the posts are concise, it also means you must have thorough research on what you are posting, when you are posting, and for whom. Answering what and whom questions is easy but what is the best time to post on Twitter?
Identifying the best time to post on Twitter allows you to focus on a few quality posts scattered throughout a particular day. This gives you sheer volume, quality interaction, and authentic feedback. Read on to find out why posting at the right time is important!
Importance of Selecting The Best Times to Post on Twitter
Finding the best time to post on Twitter is crucial to beat the Twitter algorithm. Recent updates have brought back the chronological way of showing tweets on a user’s feed. It allows users to change their feed from “Top-ranked tweets” to “Latest tweets” which means the best time is the key to trending your posts. This reverse chronology approach also means that as time passes, your tweets will go down to the bottom.
So how do you attract users’ views to your post? By getting to know the time frame of the most user engagement; by posting at a time when most users use the platform. We have curated a list of time frames and days based on different industries so that your tweet does not go unnoticed. Read on for more!
Best Time to Post on Twitter Based on Different Industries
1. Media
Needless to say, Twitter is the ultimate platform for media coverage. Everyone from writers to SEO experts post their media on Twitter to reach their target audience. The exchange of thoughts and ideas relevant to the media happens around the clock. Twitter analytics will tell you that the least engagement happens on Saturday but when is the best time to post on Twitter if you are from the media industry?
For tweeting: Wednesday, Thursday, and Friday (7 AM to 4 PM)
For posting: Thursday and Friday
Least preferred day: Saturday
2. Consumer Goods
Twitter is the best way to accumulate customer feedback and support them in return. All retail and consumer goods companies can improve their management strategies by reacting to customer queries on Twitter. If you are one such company, you need to maintain a continuous content calendar for Twitter, shout out positive customer reviews, and promote your products from time to time. The best time to post on Twitter for consumer goods organizations is
For tweeting: Saturday and Sunday (8 AM to 5 PM)
For posting: Sunday
Least preferred days: Monday and Thursday
3. Technical Businesses
Technology-related posts and tweets are rampant on Twitter and if you are one of these tech-savvy people, you must post during work hours to get the maximum reach. All technical businesses (IT, digital marketing, and the like) must develop a social media marketing strategy to suit both new and relevant audiences. Here are the best times to post on Twitter for a technology-related business:
For tweeting: Tuesday, Wednesday, Thursday, and Friday (7 AM to 1 PM)
For posting: Tuesday and Wednesday
Least preferred day: Sunday
4. Financial Businesses
Finance is yet another hot topic that trends on Twitter quite often. The platform even has features like stock symbols to extend exposure to finance-related tweets; here these symbols work exactly like hashtags. As is the dynamic condition of stock markets, any tweet related to finance has the potential to incite a response globally. If you want to achieve that you must handle all your relevant tweets with a persistent effort by posting at the right time. Here are some suggestions:
For tweeting: Sunday, Tuesday, and Wednesday (8 AM to 5 PM)
For posting: Tuesday
Least preferred day: Saturday
5. Education Sector
This might seem like a surprise but education sectors like universities, schools, and the like can use Twitter to promote potential students, and their infrastructure, and even share education strategies. They can even engage their alumni to have better interaction and keep updating both them and the parents about their activities. People tend to engage with educational sectors when the following time frame is followed to post on Twitter:
For tweeting: Wednesday and Saturday (8 AM to 9 PM)
For posting: Saturday
Least preferred day: Sunday
6. Healthcare Sector
Healthcare organizations and professionals can use Twitter as a medium to improve their client interaction and deal with their concerns and issues. The key here is to develop a set of health guidelines so that the social media team can respond accordingly. Make sure they are trained to interact with medical issues as these could be serious in nature. Your audience may even follow what you reply word to word and may or may not seek medical attention. This is a no-error zone which is why building trust is the primary step to having authentic interactions with the target audience. Follow the time frame given below to post on Twitter regarding your healthcare company:
For tweeting: All weekdays (8 AM to 3 PM)
For posting: Wednesday
Least preferred days: Weekends
7. Non-profit Organisations
The best place to begin garnering a fanbase for all kinds of non-profit, non-government organizations is Twitter. These days social media has turned into a major medium for spreading awareness and driving people to react and be aware of what is happening (both right and wrong). It pushes them to create an opinion on all kinds of issues and Twitter of all major platforms is one such medium of strategic campaigns. Non-profit organizations might need donors, or sponsors for their work, and tweeting at the right time gives them just that. Here are some suggestions on the best time to post on Twitter as a non-profit organization but these time frames can be experimented with:
For tweeting: Wednesday, Thursday, and Friday (7 AM to 2 PM)
For posting: Wednesday
Least preferred day: Saturday
8. Recreational Tweets
For recreational destinations, you must emphasize customer service and review management plans as these have a significant effect on your reputation and visibility. To stand out from the competitors, you must focus on Twitter as one of your major mediums because not many recreational activities going on there. Twitter is the perfect untapped market with an audience waiting for some recreational destination tweets and posts. Follow the timeframe given below to tweet and post:
For tweeting: All weekdays (8 AM to 1 PM)
For posting: Fridays
Least preferred days: Weekends
Best Time of Day to Post on Twitter
Here’s a general time frame you can follow to post your tweets on Twitter. Before following them, make sure you define what kind of a business you run, and what your audience wants, create tweets and schedule them, keep testing your approach and polish them accordingly.
- Monday: 11 AM to 1 PM
- Tuesday: 9 AM to 4 PM
- Wednesday: 8 AM to 3 PM
- Thursday: 8 AM to 1 Pm
- Friday: 9 AM to 12 PM
- Saturday: 5 PM to 9 PM
- Sunday: 9 AM to 12 PM
The Bottom Line: The Best Time to Post on Twitter Ensures Maximum Engagement
The timing of your posts or tweets on Twitter is more than important because of the platform’s updated algorithm. Users now have the option to view the latest tweets on their feed which means your tweets will eventually go to the bottom of their feed. there is no way you can always be at the top so make sure your tweets are at the top when maximum users are using the platform. That way you beat Twitter’s algorithm to your advantage. Check out the peak time frames mentioned above to get maximum engagement and attract better prospects.
