Increase Website Traffic: How To Drive Traffic To Your Website
The ways of optimization and increase website traffic never get old. If you are wondering how to drive traffic to your website? The only way is to have a better organic search and appear in the search engines for the potential viewers.
If you are a blogger, business owner, or even a seasoned digital marketing pro, you’ll always find yourself chasing any new untapped traffic sources just to drive them all to your website by trying new traffic strategies.
The source of traffic diverted towards the site traffic becomes even more prevalent in these times, given the hike of Google search engines and social media platforms that are prone to change their algorithms constantly.
Nevertheless, the question remains the same.
How to drive traffic to your website? How do I know what is getting more attention on the web pages? Do these make a good idea to increase website traffic?
Enter ReinDigital! We, through this article, will help you know the ways to increase website traffic across different channels. These include:
- Content Marketing
- Email marketing
- Social media marketing
So, without wasting any more time, let’s straight away dive into the list!
How To Drive Traffic To Your Website in 5 Steps
To boost the traffic to your website, let’s study the ways one by one;
1) Increasing Organic Traffic Through Content Marketing
The first step to increase website traffic through content marketing is known to be the foremost way to build traffic to your site. This process includes creating, publishing, and distributing different types of content to reach a wider audience.
Here are the steps to boost traffic to your website via content marketing:
a) Creating An Editorial Calendar
This is an editorial calendar that works as a comprehensive planner, covering all the publishing activities across different distribution channels. These include; your website, blog, social media, and third-party resources.
Here, the major goal is to provide a single-pane view of all the upcoming activities and track the progress rate.
b) Establishing Content Guidelines
Establishing content guidelines help standardize the quality of the content produced. Developed as part of a website style guide, these include:
- Requirements for content formatting
- The preferred tone of voice
- The length of content
- The images used
- Fact and citing checking requirements
- Induce internal and external linking
- Have an editorial workflow
- SEO requirements
c) Streamlining And Documenting
Since editorial calendars and content guidelines work to help you standardize the creation of content, they also help streamline the work for each writer with expectations with the new pieces. In other words, they set a baseline system for the content marketing process and workflow including producing, editing, publishing, and distributing content.
d) Educational Content Tutorials
Once the formal system of management of the content flow and quality is set, next it’s time to get to the actual work – writing! At first, it’s best to determine what kind of content you’d want to produce as per the target audience’s preferences, niche, and competition.
To name a few, here is a list of the popular types of marketing content:
- Blog posts
- Influencer content
- Case studies
- Social media posts
- User-generated content
e) Collect Data And Publish Reports
The best way to drive traffic to your website is by focusing on quality over quantity, especially if your website is fairly new. Start by diving deep into the internet and collect data that interest your industry, compile a comprehensive report, and publish it on your site.
f) Initiate A Podcast
It’s only a matter of time until podcasts rule over the majority of the industry, for instance, only last year there were over 100 million Americans who listened to at least one podcast per month. Phew! That’s a lot of ears to convert into website clicks.
Podcasts make an excellent tool to generate traffic to your website. Feel free to add relevant content in the meta descriptions, advertise on your website and increase awareness around it to get traffic and appear on the results pages.
g) YouTube Channel
YouTube is one media that only grows bigger and bigger each year and acts as an essential tool to drive traffic to your website. In 2020 only, over one billion people watched videos daily. Starting a YouTube channel can help you tap into massive viewership and direct some of the views to your website.
h) Repurpose Content
Simply put, great blog posts have a long shelf-life. This means that a data-backed post, published on your site can be easily repurposed into:
- A series of social media posts
- Downloadable charts, graphics, PDFs
- The audio version shared on third-party platforms
- Narrated or screencast video
- Email marketing sequence
- Syndicated content for guest posting
i) Writing Guest Posts And Press Releases
Guest posts and public releases are the best ways to tap a wider audience and drive the traffic to your website, plus blogging on other websites.
If you are new and do not know how to find guest posting opportunities, here is a URL that can help you: writer-for-us + [niche] or inurl:/guest-post/ + [niche] query on Google.
This can help you find websites that accept guest submissions and/or some popular media publishers in your niche with expected pitches/opinion pieces from authors.
j) Creating Linkable Assets
This is an in-depth piece of content that strategizes and optimized backlinks. In other words, linkable assets are unique pieces of content that share valuable insights that you might want to reference in your writing.
2) Increase Website Traffic Using SEO
SEO or search engine optimization is the best way to help drive website traffic. Listed below are the best SEO tips in 2021.
a) Technical Audit
This is the first step in SEO to create an on-page SEO strategy for your website. The purpose of a technical audit is to look for potential gaps in your website’s performance and structure.
Here are three best helpful tools that work perfectly when performing a technical SEO audit:
- Google Search Console
- Page Speed Insights
- Semrush site audit
b) Technical Improvements
This helps by locating the areas of improvement for the website in terms of the speed of page loading, the usability of the website, navigation, and coding.
Pro Tip: Perform all the recommended fixes if you want to win bonus points from Google.
c) Using Keyword Research
This helps determine the search traffic in terms of the search terms used by the audience and develop content around them.
It’s a good practice to pay attention to the monthly search volumes and competition numbers when analyzing the keyword research. To do so, find low competition/high search volume keywords and induce them into your content for a better rank and search traffic.
Here are a few useful keyword research tools:
- Google Keyword Planner
d) Align Content Pieces While Matching the Search Intent
Surfers hit the search engines with a specific purpose in mind, that is, pure and simple – to find informational, commercial, transactional, or navigational content. Here are a few indicators of how the audience search on a search engine:
- Informational – “how to get something done”
- Commercial – “product type X”
- Transactional – “flights from X to Y”
- Navigational – “access website X”
This is the reason why you must make sure to rank because if it does the viewers are prone to click on your website first.
e) Use Internal Links
The internal links are the links (of other content of your website) you attach to the content you are planning to publish. These serve several purposes:
- To improve the on-site navigation and content discoverability
- Boosts the time one site and pages per visit metrics
- Indicate semantic connection between topics
f) Long-Tail Keywords
Better described as user intent, these help the users have a clear agenda in mind. In other words, if you have a good resource that provides the answer, the viewers are likely to stick for a longer period. To bring to your notice, a blog post can rank for a range of low volume and less competitive long-tail keywords, bringing more search traffic as compared to the top-3 ranking links for a more competitive keyword.
g) Optimize For Snippets
These Google-rich snippets are those that sit atop all searches and attract a ton of clicks from the viewers. Therefore, to rank for them, you must look into question-styled queries with good answers.
h) Answer Questions People Ask
With searching for keywords, you must also make it a point to analyze SERPs for different queries. In other words, the “People Also Ask” or “FAQ” box with long-tail keywords. Try answering and using questions on quora too!
3) Increase Website Traffic Through Advertising
Talking marketing, ads like pay-per-click (PPC) can help draw a stream of relevant traffic to your website, at a low cost.
a) Facebook Ads
To use a Facebook ad, you will first have to register your business account on Facebook Ad manager in order to promote your website to the platform’s audiences. It’s a good idea to start with just $5/day and run different types of Facebook ads to boost referral traffic on the website, like:
- Image ads
- Video ads
- Retargeting ads
- Lead Generation Ads
b) Instagrams Ads
Instagram allows the users to run ads in Stories, the users’ newsfeed, and the Explore page. The boost towards the search results here is the use of amazing visuals. Make use of these to promote your products and not just content.
c) Pinterest Ads
The Pinterest platform is a great place that allows you to promote both, products, as well as, the platform. In case the target audience for your business is primarily women, there is no better place to advertise than Pinterest.
The ad formats include:
- Sponsored image and video pins
- Carousel pins and ads
- Shopping ads
- Collection pins and ads
- Sponsored story pins
d) Google Ads
Google ads are a universal answer for driving traffic back to your website. They have the most comprehensive range of ad tools, targeting, and analytics capabilities, and lets you run a range of cross-channel ad campaigns, all from a single interface. These campaigns include:
- Search campaigns
- Video campaigns
- Shopping campaigns
- Display campaigns
- App promo campaigns
e) Twitter Ads
These are considerably cost-effective when it comes to promoting the latest post on your feed. All you need to do is purchase sponsored tweets, videos, or conversation cards and distribute your content to a specified audience while monitoring all clicks/interactions.
f) Reddit Ads
It is dubbed as the front page of the Internet as the community has given it a head-start for popular memes, pop culture trends, and companies. The ads here are a good alternative for building a presence on this platform.
4) Increase Website Traffic With Email Marketing
This channel allows you to have a rather private conversation with your website visitors, as compared to the other public channels. Here, you have full control over the reader’s attention that makes it super valuable ROI-wise.
a) Start a Newsletter
A newsletter is the first step to building and growing your website list. Start by adding an on-site email form on your website, collect emails from the readers, and send them updates when you publish any new content on your website.
b) A Welcome Sequence
It is best if you indulge in using a newsletter welcome sequence. This is the quickest way to introduce your readers to your brand and show them your best content on the website.
The welcome sequence includes:
- Subscription confirmation email
- Introductory email
- Personalized follow-ups
c) Design Content Upgrades
These are complementary ‘add-ons’ to the on-site content that one can give away in exchange for a user’s email. It’s a highly effective way of growing your email list.
d) An Email Referral Program
Using an email referral program allows you to reward your readers for spreading the good word on your behalf. You can tap into the collective promotional power and increase newsletter sign-ups, and then the traffic on your website.
e) Personalize and Automate
Email marketing is more about personalization, therefore, it’s important for you to strategically segment the audiences and create automated email sequences around their interests/needs to maintain a steady stream of traffic.
Here are a few email marketing platforms that can help:
5) Increase Website Traffic Through Social Networks Or Social Media Marketing
Running ads on social media is one thing, but promoting high-quality content to an organic follower base for free is another. Here are a few ways that can help you boost traffic on your website:
Building a Facebook community is the best way to increase the website traffic in your niche and curate relevant content from your blog. Try:
- Posting updates on the Facebook business page
- Share links in Stories
- Publish announcements from the personal profile
The thread of Twitter offers the best opportunity to help generate traffic. So, break your big post into tweetable advice, and feel free to share them on your profile with a link on the last tweet
This is the best platform to build traffic via great visuals, So, make sure every blog post published comes with high-quality images to attract the audience.
When it comes to Instagram, there are not many linking opportunities, so, being strategic is the key:
- Use a social media reference landing page builder that includes a collection of links
- Share swipe-up links to help guide the viewers to your website, once you hit 10K followers or if you convert Instagram into a Business account.
This is the best place when it comes to promoting B2B content as it helps to connect with professionals:
- Make sure to publish status with links, tests, and videos
- Share relevant content on LinkedIn groups
- Publish leadership articles
These will help you build your brand and drive traffic back to your website.
The best way to hit the audience of Reddit is by building your account by contributing to community discussions. For this, make sure to follow Redditiquette correctly and avoid sneaking in promo content unless allowed.
g) Try And Organize Contests And Giveaways
Who doesn’t love a freebie? And, when it’s from social media, it somehow adds value. So, if possible, try and host simple content or giveaways for your audience.
Here are a few examples:
- Ask the audience to tag a friends
- Request re-share X number of times
- Prompt the audience to use your branded hashtag
- Create and publish submissions and tag you once done
To Conclude: Bonus – How To Promote A New Website?
There are several ways to promote a new website. To name a few:
- Content marketing
- Guest blogging
- Strategize around SEO
- Social media marketing
- Influencer marketing
- Pay-per-click ads
- Sponsored content placements
- 2-3 promotional channels