HTML Tags For SEO Expert Reviews & Guide

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HTML Tags For SEO Expert Reviews & Guide


One of the first things we learn in SEO is HTML tags. HTML tags for SEO are undetectable to the human eye, yet they can have a significant impact on your website’s ranking and overall performance. The goal of any website is to get more people to visit and generate traffic. Search engines account for the majority of those visitors.

Using HTML tags for SEO is perhaps one of the most effective methods for a website to engage an audience and to generate traffic. In this article below, we shall first discuss what are HTML tags for SEO, and which are the top 5 important HTML tags for SEO that you can use to generate traffic for your website. So let’s get started.

What Are HTML Tags For SEO

What Are HTML Tags For SEO

Tags are small pieces of HTML code that direct search engines on how to read your content properly. In reality, by using SEO tags in HTML, you may significantly increase your search engine ranking. If a crawler from a search engine stumbles upon your content, it looks at the HTML tags of your website. This data helps search engines like Google figure out what your content is about and how to categorize it.

Some HTML tags improve how visitors in those search engines see your content. This is in addition to how social media displays your articles based on content tags. However, HTML tags for SEO will have an impact on how your website performs on the internet. You’ll have a much harder time connecting with an audience if you don’t use the HTML tags. 

Top 5 HTML Tags For SEO

Mentioned below are the top 5 important HTML tags for SEO, which you need to know so that they can be used to generate traffic to your page.

1. Title Tag

Title Tag

The title tag is the most important HTML tag for the search engine. The clickable headlines you see in the SERP are created using title tags. Google will generate a SERP headline for your page, and it may utilize any of the section headers on the page, or it may construct a new headline completely.

The title tag is the first point Google looks for headline ideas, and if one is found, Google will almost certainly make it the primary headline in the appropriate listing.

Best Practices To Optimize The Title Tag

  • Your title should include keywords that will help it appear in search results, as well as be clear and easy to read for users.
  • The first 50-60 characters of your title will be displayed by Google, and the rest will be eliminated. It’s fine to have a title that’s longer than 60 characters as long as the relevant information is included before the cut-off point. ​
  • Add a good number of keywords, and make sure your title reads as a whole sentence. ​
  • Create meaningful titles that emphasize the value of the content and establish appropriate standards so that people are not disappointed when they arrive at the page.
  • If your brand is very popular, using it in your title tag is a smart idea. Users will be more inclined to pick something known if they read the results page.

2. Meta Description Tag

Meta Description Tag

A meta description is a small paragraph of text that appears in search results to explain your page. Meta description tags are used to create descriptions for snippets of search results. Google will not always utilize meta description tags to produce these snippets, but if the meta tag is present, there’s a high chance that the meta description will appear on the SERP.

More visitors will click on your snippet if your meta description is informative and appealing, and Google may try offering you a higher ranking position.

Best Practices To Optimize The Meta Description Tag

  • The meta description rules are really not too tough. If you are not able to write good meta tags, or even if you don’t write one at all, Google will do it for you.
  • Google will accept the first 150-160 characters of your meta description and cut the rest, just as it does with the title tag. To increase searcher attention, make sure that the key features are included at the beginning of the meta description.  ​
  • The more informative your meta description is to the query, the more likely a user will click through to your page.
  • It might be tough to write effective content for long-tailed keywords or sites that target many keywords. Try to leave the meta description empty in those situations. Google will crawl your website and update your snippet with a few relevant phrases either way.

3. Heading Tags

Heading Tags

Heading tags are commonly used to divide content to make it easier to read. Heading tag is one of the most important tags to help readers and search engines understand the structure of your page. Users will have an easier time browsing the material, skipping unnecessary chapters, and locating the vital information if your website is correctly structured using heading tags. 

Heading tags are the core of the content from the search engine’s view, and they assist search crawler bots understand what the page is about.

Best Practices To Optimize The Heading Tag

  • The H1 tags should not be used more than once. The H1 heading stands out from other headings because search engines regard it as the title of the page. 
  • The title should be H1, the section headers should be H2, and the subsections should be H3.
  • Each heading should sound like a question or a response to a question, using keywords.
  • Consistency should be maintained for all headings.
  • Headings should be written in such a way that they appear like a list if all the content is deleted and only the headings remain.

4. Image Alt Text

Image Alt Text

The primary objective of image alt text is to help people to understand the image when they can’t see it, such as when a visitor is blind. Also when the picture won’t load due to an issue, the alt text can be used to describe what’s in the image rather than seeing it.

Alt text affects how photos are indexed in Google search from an SEO standpoint. If your pictures have a visual component, image alt texts should be used.

Best Practices To Optimize The Image Alt Text

  • A good image alt text is a line or two of text that helps a visually impaired person understand what’s being displayed in the picture.
  • A simple sentence, or even a few words, will almost certainly not work as alt text because there will be no way to distinguish the photo from other photos. Consider all of the features that may be written, such as what the product is about, its color, the material used, and the shape. 

5. Meta Robots Tag

Meta Robots Tag

A robots tag is an HTML element that tells search engines which pages on your website should be indexed and which should not. A meta robots tag allows website owners to define a set of rules for how their pages are crawled and indexed. Some of these standards are mandatory, while others are more like recommendations.

Best Practices To Optimize Meta Robots Tag

  • The meta robots tag should be included in the heading section of the page code and should identify which crawlers it is addressing.
  • Call out the names of the robots. If your instructions apply to all crawlers, use robots. For example, Googlebot is the name of Google’s regular web crawler.
  • Individual robots are typically addressed to prevent malicious crawlers from accessing the website while allowing well-intentioned crawlers to stay. ​

Closing Thoughts; HTML Tags For SE

Mentioned above are the top 5 essential HTML tags for SEO, which you can use to increase user engagement on your website and to generate more traffic for your website. With search engines becoming increasingly intelligent, HTML tag optimization is becoming less and less necessary, since most things can now be determined algorithmically.


1. What are meta tags?

Meta tags are invisible tags that give search engines and website visitors information about your page. They make it easier for search engines to figure out what your content is about, which is why they’re so important for SEO.

2. What is SEO in HTML?

Search engine optimization, or SEO, is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs) and that more search engine users click on your website listing.

3. How long should a title tag be?

The length of title tags should be between 50 and 60 characters.

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