How To Start Affiliate Marketing In 2021?
How To Start Affiliate Marketing In 2021?
Simply put, if you implement and learn the correct strategies of the market space, you can easily become one of the many top earners of your niche.
To know more on how to affiliate marketing, continue to read and dig deeper and gather details to start the money earning process.
But First, What Is Affiliate Marketing?
This is a passive way that enables you to earn commissions by simply marketing the products and services of another brand. In other words, an affiliate is an individual who acts as both a marketer and a salesman for the merchant, benefiting the product sales and the service of a certain commission. Here, the affiliate is responsible to look for products they are keen on and promote the same to the audience to earn a commission each time a sale is made.
How do they know of the sales?
As simple as it can get, the sales are of course tracked through certain affiliate links via a single site to the other. All an affiliate needs to do is market a product or service by only sharing the content on their blog, website, and/or their social media platforms.
As a result of which, they can easily earn a commission from the merchant, provided there are recorded clicks through the dedicated tracker/purchases or converted into a lead.
Provided the services are utilized in the best possible manner and the performance escalates, this can venture out to become a business that draws decent income every month.
How To Affiliate Marketing – The Different Types!
Although there are hundreds of kinds of affiliate marketers, we’ve listed the most common ones below;
1. Site Owners or Webmasters:
These are affiliate marketers who own websites or plan to build one. Here, the advertisers can simply contact them to use the sites in order to promote their services and products.
The owners who have sites that attract huge traffic can easily direct the clients to the merchant with the help of banners, different links, and widgets. This process works best if the website in question covers a topic that is also in the interest of the product or the service of the publisher.
2. PPC and SEO Affiliates:
This category of affiliate marketers employs only PPC skills to help drive the customers to the advertiser’s websites by using AdWords, SEO, or social media advertising.
3. Content Sites:
These include blogs, portals, and websites, the most popular sites used in affiliate marketing. Here, the site owners are responsible to write product and service reviews of the advertiser to convince the visitors and purchase or pay for the services.
If there are any purchases done here, the owner gets a commission from the affiliate program.
4. Newsletter or Emails:
In newsletters and emails, the publishers create a database of user emails that they use to send special offers or newsletters regarding the merchant’s products and services. In case you are considering the use of emails for affiliate marketing, it’s important for it to be compliant with CAN-SPAM.
5. Coupon Sites:
In recent times, coupon sites have gained a lot of popularity in affiliate marketing all due to the prominence of online shopping. There are scores of individuals who reach out to the marketers for coupons.
These are the potential customers that can be converted into customers for the merchant’s services and goods.
6. Social Media:
Those who have a significant number of followership on social media can refer individuals to the advertiser’s site to help earn a commission. Also known as influencers.
7. Review Sites:
These are sites that review various products and websites, based on a niche. The visitors on these sites are the potential/target audience that can be converted into customers for the merchant.
8. Incentivized Traffic:
Here, the merchant offers a kind of incentive like a cashback or virtual currency when a visitor takes the expected action. The clients can then make purchases using the same incentives offered in the first place.
9. Shopping Services:
In this affiliate marketing, the sites offer certain services that boost purchases online for specific brands. This includes aggregators, comparison sites, price, metasearch engine sites, review portals, etc.
How To Do Affiliate Marketing? The Multiple Commissions Involved
The commissions that are offered by the merchants and of that paid completely depend on the kind of product/service and the company in question.
Speaking of a minimum, you can expect to earn around 5% commission from every sale made. On the other hand, there are other companies like Semrush Affiliate Program BeRush who pay as high as 40% of the commission per sale, whilst others offer a flat rate instead of any kind of percentile. This means, oftentimes, they are paid out as a one-off commission, depending on the lead or purchase or lead converted.
Having said that, there are other affiliate programs that offer a recurring commission that allows the affiliate to earn their commission on a regular basis, that is if the promoted product or service is a subscription.
Therefore, the affiliates also get remunerated provided the referred sale is still a customer at an advertised company.
If and when you are able to learn and implement using the right strategies of the affiliate market, you can become one of many top earners of your niche, as mentioned in the opening of the article.
How to Start Affiliate Marketing? The Best Programs To Subscribe and Start Earning – The Click-Attribution
To help and understand the different types of tracks that will help determine the amount you can earn, you must first understand the working of cookies.
No, not the ones that are baked and melted in your mouth, but the ones on the web. In a general sense, cookies are often used to track the website of a user to understand the behavior or know if they clicked on the affiliate link.
Thus, using cookies can help determine if a website that was visited was referred to from another source, giving you the credit for a purchase made from your website.
The Duration of Cookies:
Yes, just like the ones you eat, these cookies also have a lifespan that determines how long a click or purchase can be attributed to the visit, deriving from your website or content.
For instance, if an affiliate program has a lifespan of a 24-hour cookie, just like Amazon, then a visit generated from the website has only 24 hours to purchase, or else the sale will not be attributed to you.
This helps to focus on the 2 most used common attribution models, that is, the last and the first click
This is the most commonly used attribution model that gives 100% credit for a conversion or sale if your site was the last page a customer visited before they converted on the affiliate partner’s website.
The first click rewards the affiliates as and when the user clicks on the affiliate link and visits the partner’s affiliate website for the very first time and converts it into a sale.
This is where the lifespan of the cookie becomes important, meaning, the longer a cookie duration, the higher the chances for a huge payout.
How To Do Affiliate Marketing? The Difference Between an Affiliate Network and an Affiliate Program?
Although both give the opportunity to sign up with an affiliate, there are differences between them.
An affiliate network allows an individual to choose between various programs offered by multiple companies that publish on large networks.
Whereas, in an Affiliate program you are only allowed to directly sign up directly with a company that has direct support and account managers. Also, this offers individualized offers and quick assistance.
How to Start Affiliate Marketing? Joining an Affiliate Program and Networks
In case you already have a website or are creating content, first try and find your target audience and the suitable affiliate program, fitting both, your audience and the favorable payout options (that is, a long cookie life, high commission rates, etc).
In case you wish to become an affiliate who is directly offered by a company, make sure to register on their site after accessing promotional materials to kick-start the earning process.
Or, alternatively, sign up to affiliate networks and browse through the suitable programs. To name a few leading affiliate networks- Awin, CJ Affiliate, or ShareASale.
Plus, there are a few affiliate programs that offer special incentives from time to time, allowing you to benefit from the higher pay-out or by offering better deals and services to the audience.
How To Start Affiliate Marketing? Promoting A Service or Product
Once you’ve successfully joined an affiliate program, publishers will have a set of assets that are available to use and head start straight away. These could include eBooks, banners, links, or widgets.
By using an affiliate link, you will be able to use the promo materials and promote the services and product in your emails, social media pages, and articles.
Listed below are a few promotional ticks that can help you market a service or product:
- Links – These are available in 13 categories, that include SEO, link Academy, Trials, Blog, and many more. All one needs to do is click on the specific code and share the same with your followers
- Banner – When curating a blog post, choose to pick from the 18 banners and make sure to include them in your blog’s sidebar, or the content area. Other than this, you can also include a referral name to facilitate the tracking performance
- Ebooks – These books are available in 5 categories that can be promoted to your customers to make converts, and earn commission
- Widget – This has 2 categories and 6 widgets in the section
If you are able to implement the best practices in affiliate marketing, you can surely create a decent passive income out of it.
Just like any other business, affiliate marketing needs hard work and motivation. Try to understand your audience and identify the kind of product or service they would be interested in. Once done, choose an affiliate program that offers you favorable conditions, including cookie lifetime, attribution model, and commission.