YouTube SEO Tips: How To Optimize Youtube Videos?
YouTube SEO Tips: How To Optimize Youtube Videos?
Getting a higher rank on Youtube can be quite confusing for most people, but if you have your Youtube SEO on point, things can really work out well for you. But what really is YouTube SEO and how does one ace it? Here’s everything you need to know about it and more!
If you are new in the YouTube world, it is common to compare your channel (typically with a low number of subscribers) to those with millions of subscribers and feel like you are lacking. However, what needs to be understood here, firstly, is that those people have been around for quite some time (which makes your comparison invalid) and secondly, every Youtube channel starts with zero subscribers but it doesn’t take too long to get to thousands and then millions – provided you learn YouTube SEO!
In simple words, the efforts you put in your Youtube SEO decide your traffic and your ranking on Youtube. If you want people to watch your videos, all you need to do is get your video optimized. With so many young people joining the platform, understanding and learning Youtube’s SEO has become even more important, and here is all you need to know about ‘How to optimize Youtube videos’ for many more followers.
Let’s get started!
Youtube SEO: 13 Ways To Optimize Youtube Videos to Rank Higher In 2021
1. Youtube Keyword Research
Whether you have already posted your videos already on YouTube or have not even pressed the record button, step 1 should be to pre-determine a focus keyword for your videos. Every search engine matches the keyword search term of the user with the relevant results–and YouTube and Google are not different.
If at all you are working on your older videos, try finding the focus of the video, like the main topic of discussion. Ask yourself what is the primary focus and find out the keywords that will help in the rank of the video.
For new videos, before starting the video find the keywords and work on them. In this way, you may use the keyword research tool that will let you find the most relevant search terms for your video.
Some of the most popular keyword research tools are SEMrush, Ahrefs, KeywordTool.io, and Keywords Everywhere. All of these tools work similarly, however for beginners keywordtool.io can be the most user-friendly. In such a case, you can select the preferred search engine, which is YouTube–then just select the chosen YouTube search term.
2. Optimise The Title
Once you have identified the keyword, you may start using this for optimizing the video in different ways to help you improve the YouTube ranking. Using the keyword in the video title or filename is the most simple way to do this. But then with so many videos being uploaded on Youtube every house, only infusing the correct keywords will not help in boosting Youtube SEO.
The title of your video needs to tell a lot about it that will let the people watch your video. The title must be compelling, it should say whether you are teaching them something, entertaining them, or informing them regarding a topic. Let your audience know what they are going to watch, it can also lead them to create a playlist.
For instance, video titles like ‘Instagram Hacks’ or ‘Dance Steps’ will not help in YouTube ranking, you can rather use, ‘ I will teach you Instagram hacks’ or ‘I will teach you Dance Tutorials’. This makes the viewers well-informed about the video and suggests your videos in the video results.
3. Optimise The Description
Apart from adding optimization to the title, optimizing the video description is also necessary. While the video title is the main catch of your YouTube video, you may give in-depth information on the topic in the video description. YouTube usually will display the initial 125 characters of the description, however, you can write more than that day for 250 words only if you want to. It is also recommended to infuse the keywords at the beginning of the video description.
At the same time, it is not just about the algorithm of Youtube. You must also ensure that the video description is engaging and informative because only that will let the viewers watch the video.
Hence, there are certain points that you must remember while writing the video description:
- Never forget to include the keywords.
- Do not copy the text for the description for your website or anywhere else.
- Always keep the video description unique so that viewers not only take interest in the description but also watch the video.
- Also, direct your viewers to the site, so always include the website URL in the video.
4. Including The Right Tags
After putting the keyword(s) in the video description and title, you may even want to include the keywords in the tags to increase your SEO boost. Tags are used for the reference of just Youtube, hence the viewers will not see anything that you have included. You are free and can add several variations of the keywords as well as search terms that come to your mind. Taking the example of the video title ‘Instagram Hacks’, there are some 7 keywords you can use:
- Instagram Hacks
- Life Hacks
- Social Media
- Social Media Tips
- Social Media Hacks
You may notice that these keywords may not at all be absolutely specific. Tube Buddy is a Chrome extension used for Youtube that can be helpful. Tracking keyword rank is one of the features of this, which will help you in finding out the rank of search terms for various tags therefore, you may use one of the best terms for your YouTube video SEO.
5. Creating An Engaging Script
You may sometimes skip this part, but an engaging and well-written script is very important at least for your beginner days, consider creating a script; you may even try noting down some bullet points as to what you will be talking out. Avoid pauses, ‘ums and ahs’, go smooth and talk freely; you may even try noting down some bullet points as to what you will be talking out.
6. Start Making Longer Videos
Contrary to the popular belief, long YouTube videos do pretty well, in fact, the ranking factor of YouTube uses the YouTube search as well as the total viewing duration. This definitely makes sense because the longer the viewers watch the videos, the more engaged your viewers are in your YouTube videos. The higher the watch time of your video, the better the YouTube video SEO ranking, and hence, the search engines will show your videos for YouTube searches related to the keywords.
However, this does not mean that you have to deliberately increase the length of your video only in order to fit into the time slot or compete with other videos. Your videos must be engaging, particularly so if it is comprehensive and lengthy.
7. Keep Your Audiences Engaged
It is surely very important to create a video that includes all the keywords in the correct places, but if people are not watching your videos, your video is as good as no video. If the audience just visits the video on YouTube channels but does not watch it entirely, YouTube gets a bad message.
To get your videos a better ranking, make sure you use better animation as the user experience gets better only if your video is visually entertaining. Some people just sit and talk in front of the camera, this technique is not quite interesting.
Putting some extra effort into the editing of your video can help your Youtube SEO too. Trendy graphics and animation can engage the audience and increase the video ranks of every video. Also, remember to put closed captions that will help your videos to get greater reach.
Keeping all this in your mind, always try to come to the point of your video as soon as possible. Inform the audience about the video, how it will help them, and start the video content. If the audience finds the video description useful, they will watch it and this will increase the watch time too. Ultimately, it will increase audience retention, and search engine optimization.
It is also a great idea to compare your older videos’ watch times to your new video. This will even let you determine and understand the user experience on every video and find out if there is any one topic that increases user engagement.
8. Importance Of Audience Engagement
You must have heard this specific line that, if the audience liked the video or found it interesting and useful, they may like, comment, and share the video and subscribe to the channel. This is because the more the people are engaged in your video the YouTube ranking will also increase.
Audience engagement results in the Youtube SEO, apart from that the video content, word or phrase you use, and video thumbnail impact the ranking factor. When someone will like, comment, or subscribe to your channel YouTube will receive a strong signal that the viewer really enjoys watching your videos and this increases user engagement, hence they will get your video in their suggestions.
9. Create An Interesting Thumbnail
When a viewer decides to click on any video, the only two things that they see are the thumbnail and the video title. Now, it must be understood that visual information gets processed almost 60,000 times faster than text, and hence, the thumbnail of your YouTube video really counts.
Typically, YouTube pre-assigns a default thumbnail to your YouTube video but usually, these assigned thumbnails are just a random shot from your video. If you want to stand out, the thumbnail that you use must be attention-grabbing, unique, and an image that can encourage the viewers to click.
Note that the selection of your thumbnail must be interesting and should be aimed at audience retention. Make sure that all the videos on your channel have a thumbnail that has the video title which will let people click on your video.
10. Create Playlists
Playlists can be a great way for increasing the overall watch-time of the YouTube channel as they start playing automatically. In such a case, the viewer may actually watch four or five of your videos instead of watching just one video.
This will even help you to get in contact with YouTube channels that create similar content but then are not your competitors, so you can ask these YouTubers to add your video too to their playlist. Your Youtube video ranking will gradually increase if your YouTube video gets featured in more playlists. Here is what you can say in your YouTube channel or while the video description. A good introduction can give audience retention and increase watch time.
I just love your YouTube channel! This recent video that I watched (Topic) was absolutely interesting and that’s because (Show your interest and give compliments).
I even think that my YouTube videos are quite similar to yours and I could help you increase the viewers in your YouTube videos too if you could add some of my videos to your playlist. Here are the links to some of my videos that could fit:
(Include the links)
I would be really happy to return this favor. Do tell me which videos of yours would you want to include in my playlist.
Also, keep up your good work!
Whenever you get in contact with these people, always make sure that you let those people know why your YouTube video is good for them. It must not come across to them that you are just asking for a favor. So when your audience will include your video in their individual playlists, it will cater to the needs of the viewer and increase their watch-time too. It will even help in offering to include the viewer’s videos in your playlist which will work as a swap.
11. Create Backlinks
Building backlinks is a huge factor that influences the ranking of a Youtube video. If one is familiar with optimization of any written content, such as a website or blog, for Google, they will then know that the count of the backlinks is what helps in determining the value of that content. We all know that Google is the one that owns YouTube, so it should not be a surprise if the Youtube search engine also works in a similar way.
To increase the backlinks, you must ensure posting the YouTube video in various other places too, just like your blog or your website. You may even ask various other websites (that belong to your niche) to share or post the YouTube video on the site or even write something like guest posts that will include your YouTube video. Your Youtube SEO will get better if you have more and more backlinks, and even Google SEO will be good.
12. Add Closed Captions
A YouTube video with closed captions will always perform better than a YouTube video with none because captions benefit people with hearing difficulties. Videos with captions have the added bonus search engine signals crawling over them, signaling engines like Google to boost their reach.
13. Get Social
One of the last (but not the least) ways to get a higher rank on Youtube ranking is to spread information about your YouTube videos in several other places. Basically, if you want to rank your YouTube videos, get more signals on the videos. Share your YouTube video on other social media platforms for cross-platform promotion to encourage more people to share your video too.
Youtube SEO Tips: Closing Thoughts
Youtube can be one competitive place to share your videos as there are many people who visit various YouTube channels on a regular basis. This competitiveness can get off-putting at certain times, but all you need to remind yourself is, there are various ways in which one can increase the YouTube ranking and improve the Youtube SEO. You can make your YouTube channel and YouTube video even more lucrative to the business. We hope these Youtube SEO tips will help you in finding answers to how to optimize Youtube videos.