How To List Business On Google?
Looking for a local business that will help you with the interior decor of your new apartment, or fix the tap that has been leaking on the day you’re expecting guests? Or maybe any other service you’re looking for, what is the first place you search? Well, of course, Google. And the good news is that your customers are no different.
Listing your business on Google helps you leverage Google for increased visibility in local search results on Google. This strategy is known as local search engine optimization or simply, local SEO. If you own a business that has a physical location or serves a geographic area, you too can benefit from local SEO.
A solid local SEO strategy ensures that your business reaches out to the right people. It is the core element of any local SEO campaign strategy. Google My Business does exactly that and here’s everything you need to know about how to list your business on Google!
What Is Google My Business or GMB?
Google My Business, also known as GMB is a crucial part of local SEO. Google My Business is a free tool by Google that allows you to list your business profile and website on Google Search and Google Maps.
Studies have shown that 50% of the people visit a business or a store, the day they perform a local search, whereas almost 80% of people lose trust if they see an inconsistency in the business info. Google My Business is more impactful because it is required for ranking in the Local Pack result or the Map Pack result.
Why Does Your Business Need A Google My Business Listing?
Google My Business gives you the power to attract and engage with customers who search for you either on Google Search or on Google Maps.
- You can see and connect with your customers
- Showcase your business professionally on the business website
- Insights on how to optimize your business according to your customer’s needs
- Post updates to your Business Profile
- See how customers are interacting with your business on Google.
How To List Business On Google
Setting up a Google My Business Listing is pretty simple.
Step 1: Create an account
The first step is to create your Google My Business account. Head over to https://www.google.com/business/ and sign in. You can also log in if you have a Google account.
Step 2: Check whether your business already exists
Head over to Manage Now and type the name of your business. In case the name appears in the list, you’ll have to claim it because it has already been created. If that is not the case, you can add your business name by creating a business with the name provided.
Step 3: Business name
Enter your business name and ensure that it is correctly mentioned, as it would be on your website or anywhere it is referenced.
Step 4: Business category
You can choose the category that your business fits in from the list of Google My Business Category. After setting up the account you also have the option to add appropriate subcategories. This helps your customers find you when they are looking for a business similar to yours.
Step 5: Business services
You can select the services that your business provides and get matched with the right customers. You can do this by choosing from the Google suggestion or you can add custom services.
Step 6: Business location
You can select whether your business has a location or not so that customers will visit. This location will show up on Google Search and Google Maps when customers are looking for your business. It is also to be noted that businesses that don’t have a physical address won’t show up on Google Maps.
Step 7: Business address
Add your business address exactly in the same format as it appears on your website or anywhere where your business address has been referenced. It is important to use the same format everywhere to keep things consistent and avoid any confusion for your customers.
Step 8: Locations you serve
If you visit or deliver to your customers on a different location outside that of your primary location, this is where you mention it. This can be done at a city, state, and country level.
Step 9: Business contact
Enter the Google My Business contact number and website address. This helps your customers get in touch with you by showing it on the Google My Business listing.
Step 10: Finish and manage your Google My Business listing
This is the final step for your listing on Google My Business. Now you can manage your account from Google. You can now enjoy the following features
- Promote your business with photos and posts
- Analyze your business to understand customers
- Respond to customer reviews
What Is The Google My Business Dashboard?
After you have followed these 10 simple steps to set up your account and create your listing, you can access your dashboard. The dashboard helps you with the following:
- Update your business details
- Add opening and closing hours
- Images and photos
- Business description
- Your business subcategory
How To Verify Your Google My Business Account?
You will need to verify your connections with your business to manage your listing. But why do you need to verify your account? Verification helps you with the following:
- Allows new customers to find your on Google Search and Maps
- Promote your business by adding photos and posts
- Track business analytics for customer behavior
- Interact with customers through reviews
New businesses have three options for verification:
- Postcard verification
- Email verification
- Phone verification
Important Tips To Optimize Your Business Listing
- Enter complete and valid data for your listing
Your business listing will get a better reach if you offer the most detailed and accurate information. This is because local search results favor, the most relevant results.
- Include keywords
Just like websites, your business listing can be more powerful if you include relevant keywords and search phrases. This is especially helpful because the website of your business is directly linked to your listing.
- Mention the correct business working hours
The last thing you would want for your customers is to drive them away after they’re finally here at your physical address. Always make sure that you enter the appropriate operating hours and update them as and when required.
- Add photos of the business
According to Google, businesses that have photos on their listing are 42% more likely to request driving direction on Google Map and 35% more click-through to their websites than businesses without photos.
Adding the following photos will be beneficial for your business
- Cover photo
- Interior photo
- Other additional photos
- Interaction with customers
When you interact with your customers, it reflects authenticity and the fact that your business values customers and their feedback.
- Stay connected during the COVID crisis
Mention on your listing if your business is working differently due to restrictions and guidelines. With the help of the latest features on your Google My Business, you can communicate with your existing and potential customers in the time of the pandemic. Apart from customizable business hours and local posts, your business can also:
- Mark store temporarily closed
- Manage delivery options
- Add healthy and safe attributes
Boost Your Local Marketing With Google My Business
After completion of the account set-up and the verification process, the business will be live. You’ll know this when you receive a confirmation email from Google. Your customers will now be able to view your business when they make a local search on Google.
Once your account is up and running you will receive a confirmation email. Your customers can now find your business across Google.