5 Mega-Trends Transforming The Future Of Digital Marketing
5 Mega-Trends Transforming The Future Of Digital Marketing
The year 2020 didn’t happen how it was supposed to. People were expecting a lot of good things and developments to happen in the world, but the Covid 19 pandemic spoiled all the hopes and expectations which people had for the year. Many digital marketers had hoped for a better year in 2020, but it didn’t turn out the way they were expecting it to be and it put the future of digital marketing at stake.
Challenges, on the other hand, sometimes bring fresh chances and new opportunities to strategies and campaigns. Many trends and changes happened in 2021 which saw many pivots and shifts and the acceleration of several trends that had already been changing the future of digital marketing. In this article below, let us take a look at the 5 mega-trends transforming the future of digital marketing.
1. The Impact Of COVID-19; The Future Of Digital Marketing
The Covid- 19 pandemic wreaked havoc on the world economy and had a big impact on digital marketing. Marketers have seen events canceled, staff work from home, and tactics, messaging, and campaigns change. Marketers grew more concerned than ever before with having the right voice and tone, as well as attempting to be more relevant than ever before.
With the support of investments in data analytics and marketing automation, over half of the CFOs surveyed by PWC foresee a return to growth in 2021. B2B marketing and sales specialist Matt Heinz added that this wasn’t the new normal.
On the other hand, some of the pivots marketers have made will become the new normal. A renewed focus on strengthening customer relationships, as well as loyalty and engagement, will be maintained. More crucially, empathy has risen to the forefront of the future of digital marketing, with marketers placing themselves in their clients’ shoes and asking how they can assist in the brands’ strategies.
2. The Stepping Up Of Digital; Future Of Digital Marketing
Online events, content videos, and many digital marketing channels were used to engage with clients when in-person events were no longer an option. Many customers were spending much more time online as a consequence of lockdowns and other limitations.
In a survey conducted by Forbes, it was found that with the outbreak of the pandemic, internet use increased by 70 percent, and streaming increased by more than 12 percent. Marketers can effectively communicate with business customers through social media, email marketing, mobile, websites, landing pages, blogs, webinars, and other channels.
According to a CMO Survey, 85 percent of marketers saw business customers being open to new digital products during the pandemic, and 84 percent valued digital experiences more highly. To keep up with their customers, marketers must now focus on digital marketing first.
3. Use Of Big Data
The world now has more data than it has ever had, and that number appears to be growing. According to NodeGraph, global data would reach 175 ZB by 2025, which would take 1.8 billion years to download at present internet speeds. The following was observed by NodeGraph on what the internet can see on an average in 1 minute-
- 480,000 constructed Tweets
- 4.7 million videos viewed on YouTube
- 4.2 million search queries on Google
- 200 million emails sent
- 60,000 images uploaded.
All of the above data can help brands figure out how to offer you more effectively. Big data can be used to predict the weather, recommend movies, songs, and books to customers, and inform marketers about the channels and content that consumers enjoy.
Marketers can get significant competitive advantages from big data if they can correctly gather, manage, and use the data. The data allows them to obtain a deeper understanding of their customers as well as greater insight into how to address their issues.
4. Evolvement Of Content Creation And Digital Publishing
Whenever social media users post something on social media, the world’s 3.7 billion people are creating content. Users of TikTok and Snapchat are uploading short video clips. Instagram is an image and video-sharing platform that displays people’s lives, careers, and brands.
There are over 500 billion blogs on the internet today, and the number of self-published books surpassed one million for the first time in 2017. Thus even writers are creating content in the form of content writing and blog writing.
Content makers/content creators must try to be more relevant than ever before and capture the attention of their audience. Not only must the content be interesting and helpful, but it must also be presented on the channel that a customer prefers and in a style that the customer finds simple to consume.
5. Global Connectivity; Future Of Digital Marketing
According to Statista, 4.66 billion people are online, accounting for 59 percent of the world population. For the year 2020, NodeGraph found out, there are 5.1 billion mobile phone owners, 2 billion online shoppers.
One can connect with the rest of the world, listen to and attend music concerts with them, play games, join book clubs and the list is endless to the 3.5 billion social media users. Marketers must now have the knowledge of whom to consider as their target audiences, who are visiting their websites or blogs, and the location of their customers.
With new technology developing every day, communication and connectivity with the world are rampant. In the next few years, global connectivity will increase and people from different parts of the world can easily connect and communicate with each other.
The future is digital and the year 2020 showed brands how to take their marketing and business online. Digital marketing was prevalent before 2020, but the way digital marketing trends started to change after Covid 19 has made a very positive impact on its future. The goal is to stay adaptable, responsive, and quick to change.
Brands must pay attention to their customers and how they grow. When it comes to growing or accommodating other locations and cultures, brands have a lot of development opportunities in the future of digital marketing.