What Are The Different Types of Keywords Every Online Business Should Know?
What Are The Different Types of Keywords Every Online Business Should Know?
‘Keywords,’ there’s this word again. If you are into the online business sector we’re sure you come across this word at least thrice in two days. What is it? It’s often said that a keyword is a centric part to help increase the search volume of a website on the web. Other than that, how are they identified?
In the past, where the website could be packed with different types of keywords to help receive traffic, now, the search engines are becoming intuitive and algorithms, which means they now favor high-quality content with relevant keywords.
Although it could be tricky to maintain a strong keyword presence and the underlying SEO meta tags, here are a few tips and simple concepts to help debunk the keyword mystery for all business types.
First Things First, What Are Keywords And How Do They Effect In Search Volume?
You must at first know what kind and identify how your potential customers search for your product/service online. This is because knowing the word that your target audience uses to help search your service online helps you to take your first step towards identifying strong, traffic-driving keywords for your business.
As per the customer base language, structuring content becomes a lot easier, resulting in helping the customers find your business much faster. Adding on, a keyword effectively helps small businesses by curating content that is rather effective resulting in a good rank on the search engines.
Here’s how keywords help small businesses:
- Clarifying the purpose – Keywords help to clarify the purpose of a web page to the visitors and customers. Therefore, it is necessary for the topic and associated keywords to be induced into the content of the page.
- Foundation to quality website content – Most customers often scan their web page results for the keyword that they choose to enter in the search tab and also to make sure that the correct information is present.
- Clarifies the intent of the website – Keywords help the search engine to understand the intent of your business website and helps match the site to the search results. These keywords are used by the search engine crawlers to appropriately index the website pages.
Now that we intend to understand the need and meaning of keywords, let’s cut to the chase and quickly understand the different keywords that every business must know to help improve your keyword research!
15+ Types Of Keywords In SEO That Every Marketing Business Must Know – With Examples!
Listed below are the different keywords that help a business improve its keyword research across search engines. These are divided under targeting keywords, by length, on-site keywords, Google Ads, and buyer keywords.
Different Types of Keywords – Targeting Keywords In SEO For A Small Business
These keywords are the phrases and terms that are usually tied to an industry, offerings, and audience. Here are the 6 types of keywords that you can find under target keywords:
1. Market Segment Keywords
These are generic keywords that are associated with an industry or a brand. As the name suggests, these terms are used by the target audience to search for any general information within a vertical. These could be broadly associated with industry or niche marketing purposes.
For instance – Training shoes.
2. Customer-Defining Keywords
These are search phrases identified by a specific subset of customers or audiences in a search engine. In these kinds of searches, the customers tend to use words or phrases to define themselves or their specific needs.
For example- Training shoes for women
3. Product Associated Keywords
As the name gives it out, a product keyword is related to any specific brand that offers the kind of product in question. They could be phrases with direct reference to a company’s products or services. These kinds of keywords, brands must have a keyword strategy for their product and service to help the customers find the product with ease.
For instance – Nike Flex Contact
4. Branded Keywords
These branded keywords are search phrases that include the name of the brand or a particular brand term. These include the name of the brand only with the kind of product, product name, or another descriptive search phrase.
For instance – Nike training shoes for women
5. Competitor Keywords
Competitor keywords are keywords that target a brand name, products, or services. They are beneficial for a brand to help research competitor keywords, allowing the brand to attract a similar audience of interest! For example – Reebok training shoes- a competitor keyword for Nike.
6. Geo-Targeted Keywords
Geo-targeted keywords are search phrases that help identify a location. These kinds of searchers are those that look for results near them, or in any particular area of interest.
For example – Tampa training shoe store
Different Types of Keywords – Keywords In SEO By Length
There are three types of keywords described that can help in keyword research, basis their length:
1. Head Keywords/Short-Tail Keyword
Also known as generic keywords, they are popular, have broad search terms with a high volume of search traffic. A short-tail keyword is generally one or two words long and has a very competitive ranking, based on its search volume.
For instance – Horror novels
2. Mid-Tail Keywords
These are mostly a mix of two, head keywords that have high search volume and highly competitive, and long-tail keywords that have a relevant small volume of traffic but less competition but higher conversion rates. They are generally two to three words long and slightly more descriptive as compared to the generic head keywords.
For instance – Best horror shoes
3. Long-Tail Keywords
They are the longest search terms, targeted to a specific topic or audience. They have comparatively low search traffic, low competition keywords, and higher conversion rates that make the ranking much easier.
For Example – Best horror novels for teenagers
Types Of Keywords In SEO – On-Site Keywords For Business Marketing
These on-site content keywords in SEO are used to create content for a new blog post or landing page for better search engine results. This list of keywords is of two kinds:
1. Primary Keywords
These are the main terms that target a webpage, this means each SEO content page must have one primary keyword assigned to it. The SEO page should follow keyword optimization to send clear signals to search engines and the potential readers, indicating the page to relate to that keyword and improve your search traffic and search engine results for that content and keyword.
For instance – Women’s running shoes
2. Related Keywords/LSI (Latent Semantic Keywords) Keywords
Related keywords or LSI keywords are terms or phrases which are semantically related to a primary keyword. These help support the primary keyword induced in a piece of content, therefore, each web page should be assigned with one primary keyword and three to four related or LSI keywords, giving additional context to the page, understanding search engines, and help rank the page better. One can easily find the related keywords by using Alexa’s Competitor Keyword Matrix or Keyword Difficulty Tool. For instance – If the primary keyword is women’s running shoes, then the related keywords could include: women’s running shoes reviews, women’s running shoes sales, and best women’s running shoes.
Different Types Of Keywords – Google Ads Keywords For A Better Keyword Research
There are a few types of content strategy keywords in Google AdWords/Google Ads that help create targeted ad campaigns. These types of keywords include:
- Broad match keywords
- Phrase match keywords
- Exact match keywords
- Negative keywords
Let’s understand them better, individually;
1. Broad Match Keywords
This keyword is a search term that is targeted in the Google Ads search campaign. When keywords are set as a broad match term, it links to Google to show your ad in any search, variation to the keyword. Followed by which, the ad shows whenever someone searches for a similar phrase on the search engines. For example – A broad match keyword ‘shoes’ in a search would lead to your GoogleAd for terms such as shoes, shoes for sale, shoe store, or buy shoes.
2. Phrase Match Keywords
This is a specific search phrase that one target’s in a Google Ads search campaign. Once a term is set by the business, it tells Google to display your ad, provided the customers searched using a keyword in the exact phrase. A search query would have words either before or after the phrase, provided the exact phrase is included to show to searchers. For instance – An ad for the phrase match keyword ‘womens shoes’ in a search would lead to your GoogleAd for terms like women’s shoe sales, women’s shoe stores, and stores for women’s shoes.
3. Exact Match Keywords
This is a specific keyword that is targeted in a Google Ads search campaign. Once a term is set as an exact match keyword, it tells Google to display your ad only if the search is extremely closely related to the exact match keyword. These words that fit in this criterion are misspellings, singular or plural forms, stemming, paraphrases, abbreviations, reordered words, etc. For example: For an ad with an exact match keywords ‘women’s shoes’ will show for searches when terms like woman shoes, shoe women, or shoes for women are used.
4. Negative Keywords
These phrases or terms are those keywords that you intentionally exclude from search campaigns within Google Ads. Negative keywords of a business are variations of broad match, phrase match, and exact match keywords that inform Google to stop including it on your campaign.
These are set as negative keywords as they don’t closely relate to the ad copy, target page content, or offer associated with the ad.
For instance – If a broad match keyword is ‘shoe sale’ then the ad is only relevant to women’s shoes. Here, the negative keywords would include men’s shoes, shoes for guys, or men’s shoe sales.
Types Of Keywords – Buyer Keywords
These buyer keywords are terms used by a searcher when looking to purchase a product or service. They are categorized by the location, where a searcher is in the purchase funnel. There are three types of buyer keywords:
- Informational keywords
- Navigational keywords
- Transactional keywords
1. Informational Keywords
Or, ‘know’ keywords are terms that a user searches while looking for general information about a topic. These are in the awareness phase of the purchase funnel, are aware of their needs, and looking for solution ways.
For instance – What’s the best running shoe?
2. Navigational Keywords
Or, ‘go’ keywords are terms used by the users when they want to visit a website for a specific brand. Here, the searchers often use navigational keywords when in the consideration phase of the purchase funnel and researching for the best solution to their problem.
For instance – Nike running shoes
3. Transactional Keywords
Or, ‘do’ keywords are terms used by users when they are ready to make a purchase. The searchers use transactional keywords when in the conversion phase of the purchase funnel. Here, the customer knows what they wish to buy, and uses specific buying keywords to help them locate the right place.
For instance – best deals on Nike running shoes
To Conclude: How To Find The Right Types of Keywords In Your Marketing Plan
It is always best for a business to know the different types of keywords as they help create a more informed and strategic marketing plan, especially in a small business.
It is best used when one knows about their options as you can find the relevant best keywords to connect with your target audience, drive search traffic, and boost conversions. Adding on, it also helps businesses boost their website on social media platforms.