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10 Best Social Media Marketing Tools

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10 Best Social Media Marketing Tools

Best Social Media Marketing Tools

In today’s world, social media plays a very important role in the promotion of your brand and business online. Brands can direct tons of visitors to their websites just by using various social media marketing tools for digital marketing.

When social media marketing tools are used correctly, social media marketing for your brand can be a huge success. Content creation on social media platforms is very helpful to attract new audiences and drive engagement.

 It is a very difficult task to manage all of your social media accounts and marketing campaigns manually. However, there are a lot of social media marketing tools to pick from that can help you with social media management and some of them even offer a free trial.

What Is Social Media Management?

Social media management is the process of creating, publishing, and analyzing content that is posted on social media platforms like Facebook, Instagram, and Twitter and interacting with users on those social media platforms. Social media management can be done with free tools and paid tools, as well as professional social media management services.

Who Is A Social Media Marketer?

A social media marketer or social media marketing manager is a team member working at a digital marketing agency as a  professional in social media marketing, social media advertising, and social media management. They help achieve your goals for social media, like growing your followers and increasing your social media revenue.

Why Is Social Media Management Important?

Reach And Connect

Social media networks, such as Facebook, Instagram, Pinterest, and LinkedIn, can connect you with users across the world. When compared to social media marketing, regular marketing cannot be reached out to a lot of people. Twitter and Facebook are the fastest social channels to spread the news and reach out to people. Thus social media marketing helps you to reach and connect to users across the globe.

Cost-Effective

Social media management is very cost-effective and most social media sites such as Facebook, Instagram, Twitter are free to join, and doing paid marketing campaigns on the social media platform is not very expensive.

What Platforms Does Social Media Management Cover?

Social Media Management Tools

Social media management covers the following social media platforms-

1. Facebook

Facebook is a massive social media network with more than one billion users who use this social media tool daily. Facebook provides access to several different demographics, from seniors and youth to men and women.

From a social media management point of view, Facebook helps build brand awareness and post mentions of your brand help you to reach people. With the help of Facebook Messenger, you can message and interact with people who are interested in purchasing your services or products.

Facebook Messenger also has video calling and regular calling features which are very useful in talking and communicating to people around the world.

2. Twitter

Twitter is a social media management platform that provides your business access to a group of users that engage with brands daily. Unlike Facebook, Twitter focuses more on news and it allows two-way conversations between users, whether they’re a brand or consumer. If you’re looking to engage with your target audience, Twitter is a good option.

3. Instagram

Instagram is becoming a new standard for social media management services. Since Instagram mainly consists of images and videos, companies come up with creative methods to spread brand awareness and also to engage their audiences.

Instagram is useful for establishing a relationship with consumers and engaging them. Depending on your industry, you can also use Instagram to generate new leads. This social media platform is mainly used by influencers, beauty businesses, and the entertainment sector.

4. LinkedIn

LinkedIn is useful for sharing news-related materials, such as company announcements or industry-specific news. It can also assist in developing relationships with other companies, plus building your reputation through content marketing.

What Are Social Media Management Tools?

Social media management tools are software or tools designed to allow the user to publish content, monitor, and manage multiple social media accounts from one interface. Social media management tools can also be used as a social media scheduling tool that allows you to schedule and share content on all your social media networks from one place.

Social media management tools make it easier for you to interact with clients who comment on your social media posts or message you directly for more details and clarifications regarding your brand. It can also make it easier for team members to work together in managing one or more social streams.

What Are The Key Features Of Social Media Management Tools?

What Are The Key Features Of Social Media Management Tools

Social media management tools have a few key features such as

1. Scheduling Calendar

People use social media management tools because it is a huge time saver and with a scheduling calendar, you can schedule your social media posts to different platforms which helps you to save time.

2. Supports More Than 4 Main Social Media Platforms

The best social media management tools must support a wide range of social media networks, mainly four major ones: Facebook, Twitter, Instagram, and LinkedIn. The majority of the social media management tools out there explicitly focus on one or two networks, particularly visual content networks such as Instagram and Pinterest.

3. Organized Social Inbox

The best social media management tools will assist you to set up keyword searches, track mentions, follow hashtags and save hashtags to interact more efficiently with the audience, and recognize the areas of concern that need to be addressed. When your brand communicates to customers through networks such as Twitter or Facebook Messenger messages, it is easier to track your correspondence with one social inbox.

4. A Free Trial

The best social media management software will offer you a free trial period for about two weeks or a 4 to a 5-day free trial. Before you buy the software it is better if you make use of the free trial, before going for a paid version.

5. Good Customer Support

Many social media management tools will sometimes hang and may face other technical issues or software issues. Hence a good customer support service system with a quick response time is required to fix these technical glitches.

Which Are The Best Social Media Management Tools?

1. Content Studio

Content Studio

Content Studio is a social media management tool that provides social media scheduling, social media monitoring, social inbox, and analytics to businesses. It is a great tool for small and large businesses in terms of pricing and team collaboration.

Features of this social media management tool are –

  • Brand management
  • Direct publishing
  • Content curation
  • Social media automation
  • Social Inbox

2. Social Chimp

Social Chimp

Social Chimp is a social media management tool for posting, where the users gain access to a one-stop automated solution for managing and developing their social business profile. Active social media pages build popularity by mentions of your brand and by engaging with your followers, you will help spread brand awareness.

Features of this social media management tool are –

  • Social media posting
  • Social media automation

3. Social Champ

Social Champ

Social Champ is an emerging social media management tool for social media automation and is best suited for small team members. It offers a 7 day free trial period and the features of this social media management tool include automation and chrome extension.

4. Buffer

Buffer

Buffer is a social media management scheduling tool, which is aimed to schedule, create and manage your social media posts through this tool’s extensive social media calendar. Buffer offers a 14 day free trial period and the features of this social media management tool include social media scheduling and post analytics through social networks such as Facebook, Instagram, Linked In, and Twitter.

5. MeetEdgar

MeetEdgar

MeetEdgar is a social media management tool for social media automation. This tool also provides social media scheduling with a content curation feature for your post on social channels such as Twitter, Facebook, LinkedIn, and Instagram. The features of this social media management tool include a content library and social media calendar.

What Are Social Media Marketing Tools?

Social media marketing tools are those tools that help you with all tasks related to social media marketing and digital marketing. These include things like content automation, social media monitoring, analyzing your progress on multiple social media accounts, and more. Major social media tools will allow you to schedule posts, monitor mentions, run ads, analyze your social media strategy, etc.

Which Are the Best Social Media Marketing Tools?

Mentioned below are some of the best and the most effective social media marketing tools which can help you grow your brand awareness online and boost your engagement with the audience.

1. Ingrammer

Ingrammer is a social media marketing tool, which is used for Instagram promotion. This tool helps brands with content curation and analyzing their competitors. Ingrammer’s social media scheduling module allows you to schedule feed posts, images, Carousels, and Stories.  If you are using the downloading feature, you can save all types of content from social media platforms like Instagram, Facebook, and Twitter videos for reuse.

2. ContentCal

ContentCal is a team collaboration social media marketing tool that will help you and your team members with content creation and publishing. Using it, you can create a visual content calendar and set up approval flows with ease.

The key features of this tool are-

  • It allows a visual content calendar and has integrations with over 2000 plus apps
  • It is available at a very low cost, which is great for small and large marketing teams
  • Has a good customer support system.

3. Agorapulse

Agorapulse is a social media marketing tool that helps businesses and marketing teams manage their social accounts most efficiently. Agorapulse helps you build a meaningful and healthy relationship with your social media followers.

The key features of this social media marketing tool are-

  • Allows you to personalize your content for each social media platform
  • Can schedule your posts in advance
  • Rescheduling of your posts is possible over and over again
  • Responds to your social media conversations in one place
  • This tool comes with a free trial

4. Khoros

Khoros is a social media marketing tool that helps businesses connect with their customers effectively. This social media tool allows you to automate content publishing across multiple social media platforms and monitor conversations about your brand.

The features of this social media marketing tool are-

  • Allows managing your marketing campaigns, content, and responses from one place
  • Khoros’s online communities help you interact with your customers better and provide the information they might be looking for
  • Helps brands manage their engagement across their social networks, websites, communities, and mobile apps.

5. SocialOomph

The social media marketing tool arrives with a lot of features that allow businesses to automate several tasks across social media platforms and on their blog posts. Plenty of business owners and marketers use this social media marketing tool to boost their online marketing productivity, engagement, and to drive the best results.

Key features of this social media marketing tool are-

  • SocialOomph helps users to manage their Twitter, Facebook, LinkedIn, and blog posts in one place.
  • This is a tool that allows you to schedule blog posts, tweets, Facebook posts, and LinkedIn shares.
  • This tool’s Personal Suite is a free plan and it allows you to identify influential Twitter accounts via keyword search.

6. Tailwind

Tailwind is a social media marketing tool for visual marketers and businesses who use Instagram, Pinterest, etc. With the help of this tool, users can discover content, schedule posts, monitor social media conversations, and analyze results.

Key features of this social media marketing tool are-

  • It helps you reach more people by using the best Instagram hashtags.
  • Best suited for enterprises and affordable for small businesses.

7. Buffer

Buffer is a social media marketing tool that can help you post your content easily on social network platforms. Buffer can publish all your posts automatically, based on your posting schedule. Users can also post content while browsing the web using the Buffer browser extension.

Key features of this social media marketing tool are-

  • It can save you a lot of time by allowing you to schedule your posts on social networking platforms such as Twitter, Facebook, Instagram, Linked In, and Pinterest.
  • You can review your posts on social media platforms and you can learn what changes can help your posts perform better.
  • You can add up to 25 team members from your marketing team and work together.
  • A free trial for Buffer is available.

8. Sprout Social

Sprout Social is a social media marketing tool that enables you to find, form, and deepen real connections with people. It is a collaborative platform that ensures faster, smarter, and efficient social media communications.

The key features of this social media marketing tool are-

  • Sprout social builds your community by helping you easily start, join, and maintain your social media conversations.
  • Users can manage multiple social media profiles across multiple platforms.
  • Sprout Social offers a 30-day free trial period.

9. Tweepi

Tweepi is a social media marketing tool which is powered by artificial intelligence that helps you grow the mentions of your brand and its presence on Twitter. This social media marketing tool can be used to increase your Twitter following by as much as 100 new followers a day.

The key features of this tool are-

  • Helps you identify the best tweets for your audience using relevant hashtags and users.
  • It can help you get rid of irrelevant and inactive users and clean up your Twitter account.
  • It can improve your overall productivity by simplifying the process of finding and engaging with the right people for your brand.
  • This software solution comes with a free trial package.

10. NapoleonCat

NapoleonCat is a social media marketing tool to manage all aspects of social media marketing, from publishing to tracking conversations and analyzing the performance of your social media management.  By automating your marketing campaign NapoleonCat allows you to increase efficiency and cost savings by up to 70%. NapoleonCat is the official Facebook Marketing Partner.

The key features of this social media marketing tool are-

  • Social Inbox to manage all social media interactions in one place, in real-time.
  • Allows you to schedule posts and auto-publish content across multiple platforms and profiles.
  • Uses auto-moderation to remove spam from post and ad comments on Facebook and Instagram.
  • Provides users a 14-day free trial.

Closing Thoughts

Social media marketing tools are very useful for promoting your business on social platforms and these tools will help you create content, automate posting, and get more engagement from your followers. Even if you don’t have a big budget marketing strategy, you can use the free social media marketing tools to ensure that your marketing efforts are very successful.

FAQs: Best Social Media Marketing Tools

1. Which social media tool is good for designing posts?

Canva, Pablo, and Adobe Spark are the social media tools that are good for designing posts.

2. Which is the best free social media marketing tool to help businesses?

Buffer is the best free social media marketing tool. The tool makes it very simple to schedule posts and publishes the posts on major social media platforms like Facebook, Instagram, Twitter. Buffer offers both a free plan and paid plan.

3. How much do social media marketing tools cost?

Some social media marketing tools are available for free if you don’t need to use them extensively. However, if you have more requirements, the cost of paid social media marketing tools can go up to a few hundred dollars every month.

4. Which is the best social media monitoring tool?

The best social media monitoring tool is Hootsuite. This tool can help you to monitor all the conversations relevant to your business from one dashboard.

5. What is the best social media automation tool?

Social media automation tools help to improve your social media presence through content curation and scheduling social media posts in advance. Sprout Social is the best social media automation tool of 2021.

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