10 Types Of Digital Marketing Channels That Get Results
The way we are doing business in recent times has been revolutionized by the internet. For a long time, Telemarketing, billboards, and print ads have been dominating the industry of advertising, however, in the current times, marketing, more than anything else, is all about reaching out to your target audience on the world wide web.
If marketers in 2021 do not own a website or a profile in various social media channels and fail to have a strong presence on social media, it is likely that they will lose it in the big business.
Digital marketing channels incorporate various social media platforms as well as practices that will help you in standing out in this online landscape, though saturated.
In this article, we will provide you with a complete guide to understanding social media marketing and the common types of digital marketing channels that will help you to reach your business goals.
Digital Marketing: What Is It?
Digital marketing is an umbrella term that incorporates every form of marketing activity that you can do over a lot of digital channels. Digital marketing channels include mobile phones, computers, and various electronic devices.
The term digital marketing is used usually to refer to several online marketing initiatives like email marketing, content marketing, blog post, mobile marketing, search engine optimization (SEO), as well as social media marketing. What most marketers are clueless about is that digital marketing strategy can be extended to various non-internet channels too like television, text messages/SMS, and also radio.
If you compare digital marketing channels to other types of marketing you may see that this emphasizes more on the importance of dialogue, it can be between the customer or a group of people and the brand. Effective digital marketing can connect a business to a lot of potential customers and is a great way to expand a business, as there are more than 3.6 billion internet users around the world.
If you use effective digital marketing and the types of digital marketing channels well, it can be quite beneficial compared to the traditional marketing channel.
Effective Form Of Digital Marketing
A lot of times digital marketing has proved that using digital marketing in the appropriate manner can be helpful in improving the rates of conversion and also attract potential customers. The reason for this is the fact that digital marketing campaigns help you to identify your target customers through their demographics and drive them to check your products and services.
Wider Reach To Potential Customers
Your product or service may target an audience from the local community or may market to customers almost across the world, you can reach a wide target through a proper digital marketing campaign and channel. Reaching a lot of customers is not possible through traditional marketing types, but your products or services can reach potential buyers if you have a good online presence.
Digital Marketing Strategy: Various Possibilities
An effective digital marketing campaign and strategy is meant to use the best out of various social media platforms, such as a combination of blogs, brand ads with email marketing, social media marketing, and even mobile marketing. These generally work through phone numbers, social media, websites, and mobile applications.
There is a wide range of digital marketing, hence the possibilities of this are endless, marketers can easily personalize the approach through social networks, advertising, and quality content. The keyword research, blog posts, ads, everything depends upon your brand and business.
Getting A Valuable Insight
Compared to traditional types of marketing like display advertising creating brand awareness and knowing your target audience is easier in digital marketing. The availability of tools and analytics platforms makes it even easier for digital marketing channels to drive more customers to your business. These also keep a track of your progress on other online metrics: comments, impressions, pay per click, conversion rates, and engagement. From this, marketers may get valuable insight and that can be helpful in optimizing the marketing strategy.
Reduction Of Advertising Costs
Display advertising, commercials, and billboards can cost you thousands, which is a lot of money. If you are a startup or a small business you cannot afford these costly paid advertisements, hence they lag behind when it comes to competing with a big business or an established brand. Contrary to this, digital marketing is pretty flexible and affordable.
Digital marketing has a lot of types. In this article, we will be going through 10 types of digital marketing that can be used by marketers for the growth of their business. You must keep one thing in mind that one form of marketing is not better than the other- the choice depends solely upon your business and needs.
What Are The Channels Of Digital Marketing?
Now that we know what digital marketing is, let us tell you what the channels of digital marketing are and how they can help your business. Here are the 10 best digital marketing channels that can be helpful to marketers.
1. Content Marketing
One of the best types of indirect digital marketing is content marketing. Almost every business creates brand awareness and markets itself through the promotion of its products and services. But when it comes to content marketing, businesses create brand awareness through good quality content which is relevant as well as informative.
Content marketing has a lot of forms, this includes, videos, blogs, e-books, social media posts, brochures, case studies, infographics, and templates. All of these are examples of some popular types of content available on the web. The aim of content marketing is to create content for your company website which the customers want to read, and something that will influence their buying decisions.
2. Search Engine Optimization (SEO)
The buzzword for the decade in the world of marketing has been SEO or Search engine optimization, because of all the good reasons. The beginning of almost 90% of online experiences starts with online searches on various search engines like Google and Bing. Search engine marketing is thus important as it drives customers through organic search.
With (SEO) Search engine optimization, marketers can rank their business on the search results page (for example Bing, Google, and more). You can feed the most important keywords to reach more and more potential customers and buyers and get more traffic on your website. You will be surprised to know that more than 63,000 searches are made per second.
3. (SEM) Search Engine Marketing
People often get confused between SEM or Search engine marketing and SEO this is due to the quite similar names. Both of these work with search engines and search results like Bing or Google. However, both of these are quite different from each other and every marketer should have knowledge about these.
With the help of SEO, marketers can organically rank the target keywords, on the other hand, SEM helps in increasing website traffic from the search engines with the help of paid ads. Google AdWords and Bing Ads are the most commonly used SEM search engines.
4. (SMM) Social Media Marketing
As the name suggests SMM or Social media marketing deals with the usage of good quality content for various social media channels in order to market any business. The social network has been dominating digital media for a long time now, it has attracted almost millions and even billions of internet users around the globe. All of this makes it an important source of traffic.
Twitter, Facebook, and Instagram are some of the most widely used social media platforms, let’s have a look at the number of users:
- Facebook -Active users daily-1.66 billion
- Twitter – Active users monthly-330 million
- Instagram – Active users daily -500 million
5. Pay-Per-Click Advertising
Pay-per-click advertising which is also called PPC is known to be one of the most common forms of digital marketing. In this type of advertising model, the website will get paid based on the clicks on your ad or the cost per click. Even PPC comes under the Search engine marketing or SEM umbrella when it is applied to advertisements on SERP, however, it may also be extended to affiliate marketing as well as advertisements on other sites.
6. Affiliate Marketing
In the world of digital marketing affiliate marketing is one of the most lucrative forms. In this type of marketing, there is a partnership built with the online retailer, and with every sale or lead generation that is brought in, you will earn some commissions. Two of the most common ways of doing this are:
- Followers or readers getting a unique discount code
- Linking of the website from the retailer’s content website
As soon as the discount code is plugged in by a user or the link is clicked you have to pay the affiliate partner for every site sale or traffic. Amazon Associates is one of the most well-known affiliate marketing networks, however, some of the other affiliate marketing programs are Shopify, eBay, and several others e-commerce sites.
7. Email Marketing
Marketing email is one of those effective and most popular forms of digital marketing. Here is a testament that will show marketing email can be quite effective;
Email marketing is one of the best ways for marketers to promote their business, products, or services, build customer loyalty, build relationships, as well as get crucial feedback from the customers. The easiest way to do so is by building a well-researched email list, creating interactive email marketing content that targets your consumers or audience.
8. Instant Messaging Marketing
When you think about instant messaging the only thing that comes to your mind is that it helps you to connect with friends and family but have you ever thought of an easy tool that can be used for your business. Apart from email marketing, instant messaging can also be used to create contact with the market. This is not only used to fill questionnaires or surveys but can be also used as a promotional tool.
The nature of chat in instant messaging is one-on-one, hence the approach that marketers have to take in this type of marketing is quite different from other online forms.
9. Video Marketing
One of the most powerful tools of online marketing is video marketing, but you have to know how to do it correctly. Most of the customers want to see some videos from their favorite brands, which is why using this tool can be very effective and can help in the growth of the business.
Here is a list of some of the videos that you can create for your recent posts:
- You can use demo videos that can be used to show your product.
- If you want to teach your customers about some new concept or product you can use educational videos, which must be engaging and informative.
- Event videos can help in highlighting the interesting parts that have taken place in any event like a meeting, conference, party, seminar, or fundraiser.
- In order to increase credibility and educate your customers, you can create interview videos, where you can do a question-answer session with a well-known personality.
- It is very important for the customers to know why they should choose your brand, and this can be done with the help of case study videos or testimonials. When potential customers will watch the stories of other satisfied customers it will build a better relationship.
10. Influencer Marketing
An influencer is a very new term, but influencer marketing as a concept is not new. It basically means a content creator specifically on social media who has a huge number of followers and works for a certain community or niche. These influencers may not be well-known celebrities or endorsers but it does not mean that they cannot be used as an effective marketing tool.
We are sure you have heard about word of mouth advertising, influencer marketing works in the same way as just the upgraded version. If you collaborate with an influencer you can get their followers too and it will benefit you in the long run.
• Micro-influencers: Influencers with 1k followers and generally not exceeding more than one lakh followers are called micro-influencers. These people have expertise in a certain niche and within a particular community and are popular among them, and the size does not matter.
• Macro-influencers: Influencers who have a follower count of somewhere between a lakh to a million. These are the influencers who belong to the top of any social media pyramid.
• Mega-influencers: Influencers with one million followers. These influencers are generally celebrities who are already well-known, but there are some people on social media who reach the top level. These well-known mega-influencers can be very beneficial for the business, but sometimes audiences can’t connect to them, and they are pretty costly.
Types Of Digital Marketing: Closing Thoughts
The possibilities that a business can get with the help of the best digital marketing channels and strategies are huge, the scope of this type of marketing is endless. You can use several marketing campaigns that can be pretty beneficial for the growth of your business if you use them correctly.
It is not necessary to include all the forms of marketing in your business but you should also avoid focusing on any one type. Most companies can do quite well if they start with the combination of content marketing, website optimization, SEM, SEO, and also social media. However, in the future, you may try to incorporate other forms as you get a hang of digital marketing.